Nasdaq Central Securities Depository (CSD) was in need to switch from being an text based complex informative website to a new bold service sales channel.
Nasdaq Central Securities Depository (CSD) is a sub-company, simply to say, works as a bank for securities. It is part of the big corporation, Nasdaq Inc., that has several sub-companies and branches operating all over the world.
The existing website has been more on the informative side, heavily text based where experienced agencies who already knew what to do can swift through, but a hassle for individuals who needed to ask a lot of questions in order to understand the technical flock of information. there was no quick optimisation to the most in demand information, no search function and no contact forms to reach in need.
New website designed to turn the existing website into an effective sales channel for the services. We had workshops to determine the main needs for the users we have to meet, how customer journey is, what are the jobs-to-be-done. The value for customer has been amplified by changing the perception of complex CSD business and introducing more quicker, easier, and understandable feeling.
Keystone was to re-structure whole website that offers an effective SEO optimisation for complex 4 country operation format. Despite the core services are similar, they vary on application details and have different focus, as well as the bonus country specific services. Here introduction of the the “Market” selection came into play, which directs focus of users to the respective local market services.
The existing website has been more on the informative side, heavily text based where experienced agencies who already knew what to do can swift through, but a hassle for individuals who needed to ask a lot of questions in order to understand the technical flock of information. there was no quick optimisation to the most in demand information, no search function and no contact forms to reach in need.
New website designed to turn the existing website into an effective sales channel for the services. We had workshops to determine the main needs for the users we have to meet, how customer journey is, what are the jobs-to-be-done. The value for customer has been amplified by changing the perception of complex CSD business and introducing more quicker, easier, and understandable feeling.
Keystone was to re-structure whole website that offers an effective SEO optimisation for complex 4 country operation format. Despite the core services are similar, they vary on application details and have different focus, as well as the bonus country specific services. Here introduction of the the “Market” selection came into play, which directs focus of users to the respective local market services.
The UX research has been driven us to re-group our on focus services and address the informational but still very much needed sections as in two. Clearly displayed and to be accessible in our main menu, as well as sub-sections as sticky navigation bar to allow users follow the actions. Statistic page turned into a service to be considered the best applications of the new Nasdaq CSD vision.
We have created an Infocenter which involves a new document search option for all application forms, regulations, informations and updates, which can be filtered by a role or the topic, under one roof.
The new revolutionary fee calculator has been introduced to reduce the user anxiety of a complex document based information to an easy, adjustable calculator which removes the layer of time consuming conversations and assist Nasdaq CSD specialists to focus.
A clean, bold, interactive and visual website has been designed with the new Nasdaq Inc. brand guidelines, which to be used as a start point for application of all kinds of graphic materials, not just as Nasdaq CSD website but a guide to redesign the existing documents and prepare presentations, both on graphic and verbal communication styles.
We have created an Infocenter which involves a new document search option for all application forms, regulations, informations and updates, which can be filtered by a role or the topic, under one roof.
The new revolutionary fee calculator has been introduced to reduce the user anxiety of a complex document based information to an easy, adjustable calculator which removes the layer of time consuming conversations and assist Nasdaq CSD specialists to focus.
A clean, bold, interactive and visual website has been designed with the new Nasdaq Inc. brand guidelines, which to be used as a start point for application of all kinds of graphic materials, not just as Nasdaq CSD website but a guide to redesign the existing documents and prepare presentations, both on graphic and verbal communication styles.
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